Sorel
Advertising, Art Direction, Photography
2012
Sorel has been creating footwear for the fearless since 1962. In 2009, they decided to conquer new territory and step off of the mountain and onto the fashion runway. We created a campaign that announced Sorel's new look in time for fall fashion week. This campaign included how-to-style-it videos on Vogue TV and the Sugar Network, Daily Candy e-mail blasts and a lot of fashion blog seeding. As a result, Sorel boots have been chosen as the footwear in top fashion shows and worn
by top fashion icons.
  • Sorel
  • a result, Sorel boots have been chosen as the footwear in top fashion shows and worn 
    by top fashion icons. 
  • Sorel 2009
  • Sorel 2010
  • Sorel: An Inside Look
  • The success of the Aprés Anything campaign led to a bigger budget, which allowed us to create a bigger brand story for the 2011 campaign including a library of on-set product shots and a video that brought one of the ads to life. 
  • Sorel 2011
  • Fearless Video