Art Direction, Photography, Web Design
RadioShack's heritage started with do-it-yourself electronics and projects. DIYers are a creative bunch, always coming up with cool solutions to everyday dilemmas and looking for their next product. To stay relevant in this culture, we launched the Great Create, an online community of the coolest projects submitted by our most creative customers using parts from RadioShack.

Another branding component of The Shack was the need to make it clear that they carry the same electronics as the big box stores. To achieve this, we created a collection of funny, short commercials where the product is the hero.
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